If you’ve been paying attention to pop radio, anything online, or even popular award shows like the Oscars, you’ve heard Pharrell’s latest number one hit, “Happy.”
This song is everywhere – but unless you’ve looked into it further, you may not have known that this track was in fact created for the popular children’s animated film, Despicable Me 2.
Why is that interesting? More importantly, why does it matter to those using music in their videos, films, and other media?
The use of “pop music” in other forms of media has been on the rise. We looked at the use of this music in commercials with the SuperBowl Ads. We’ve even looked at the ways in which placement in an ad or film can create a hit song. But what about combining the power of custom music with an otherwise worthy pop track?
That’s what Pharrell has done so well with this track. It fits perfectly in the film, and the fact that it works as a solo pop track makes it even more effective.
While traditional jingles and soundtracks have proven effective, this is yet another way to hook your listener instantly and get them to tune in.
This can be especially useful for those looking for video game music – having a pop-style song as your main track can hook a consumer in instantly. Some will even play the game just to listen to the song. That is, if the song is good enough!
Platforms where you can choose from several incredible tracks will allow you to choose the absolute best music for your media. The next time you’re in the market for custom music, consider using a catchy, radio-ready track to pair with your product or video. As long as it fits your overall brand, you’ll be doing yourself a huge favor!