Whether or not you saw this on Super Bowl Sunday, give it a minute of your day and watch through it.
Not only does the ad look great (in terms of colors, shot selection, and scenery), it sounds incredible.
We talk a lot about the music used in advertisements, but this time we’re actually taking it one step deeper. We’re going to be looking at the sound effects and “foley” used in this commercial and why it rocks.
You see, the music fits the ad perfectly. It’s a great song and has the perfect feel for the commercial. But what really sells this commercial sonically is all of the foley (or sound effects that match the picture).
All of the sounds are very warm and pleasant – even ones that could be thought of as unpleasant. For example, the puppy’s bark. A dog’s bark is not one of the most pleasant sounds I can think of, but in this commercial, it sounds warm and inviting.
Listen to the sounds of the barn – the door being opened, the rain falling on the roof, and even the door being opened to the farm house. All of these sounds match the picture and are very warm and full – perfect for drawing the emotion desired from the ad.
We don’t think about it enough, but the right foley is very important in creating a great video presentation. Custom music is one way to do it, but having the perfect custom sound effects to match your picture are almost just as important.