Top 10 Advertising Jingles of All Time
Advertising jingles have been a staple of marketing and advertising campaigns since the early days of radio. General Mills is often credited with the first singing commercial in 1926 to boost the slumping sales of Wheaties cereal. Other companies soon jumped on the radio jingle bandwagon. While still in use today, advertising jingles exploded with the addition of television in the 1950s, gaining popularity throughout the 1960s and 70s.
Radio, however, is still the powerhouse of jingle placement. Marketing professionals use advertising jingles in radio to make their products memorable in an environment where no visual cues are available. Whether used in television or radio, advertising jingles play an important role in branding efforts, contributing more to brand recognition than any slogan or logo. Companies, products, service professionals, even bloggers can make their brand more memorable using musical jingles to get their unique qualities, slogans, or attributes stuck in the heads of their target market.
Still not sold on the idea of using advertising jingles to help create brand recognition? Consider these famous jingles. Odds are, you will recognize these products and companies after hearing only the first few musical notes. Not only are these the most famous advertising jingles, they are also perfect illustrations of the importance of brand recognition and how jingles contribute to that recognition.
See the USA in Your Chevrolet. In 1952, Dinah Shore sang this famous jingle for Chevrolet. “Make a date today to see the USA and do it in your Chevrolet…” It combined the spirit of patriotism with the dependability of a Chevy. Adding America’s favorite singer and television personality of the day didn’t hurt either.
Plop, Plop, Fizz, Fizz… Starting in the early 1960s and continuing through the 1980s, Alka-Seltzer used this famous jingle in dozens of commercials.
Everyone Knows its Slinky. In the 1960s and into the 1970s, this jingle for the children’s toy Slinky could be heard on the mouths of both children and parents. Who doesn’t remember watching a Slinky walk down the stairs to the tune of “It’s Slinky, it’s slinky. For fun it’s a wonderful toy…”
Oscar Mayer Wieners and Oscar Mayer Bologna. In the mid 1960s, kids wished they could be an Oscar Mayer wiener. In the 1970s, they learned to spell Oscar Mayer and bologna. Oscar Mayer was so good at using advertising jingles, they earned two spots in the best of all time jingles list. Bet you can’t listen without singing along!
I Am Stuck on Band-aid. Johnson & Johnson, the makers of Band-aids, produced this jingle to tout their product’s staying power. During the 1980s, variations were adapted for new products in the Band-aid product line.
Snap, Crackle, Pop… Can you name the cereal in this jingle? Have you ever wondered where the “Snap, Crackle, Pop…Rice Krispies” slogan started? It started with an advertising jingle back in the early days of black and white television.
It’s the Real Thing (I’d like to buy the world a Coke.) During the 1970s, the Coca-cola bottling company capitalized on the peace movement. People wanted an end to the Vietnam War and civil unrest. Coke used that desire to create a moving jingle for their product. They even created a special Christmas edition.
You Deserve a Break Today. McDonald’s used this slogan in a variety of radio and television advertising jingles from the early 70s until the mid to late 80s. As time passed, the updated the music and lyrics to fit the times, but the classic jingle lines “you deserve a break today…at McDonalds” stayed the same.
Like a Good Neighbor. For thirty years, State Farm has used their famous jingle. Today, the telltale notes and jingle still appear in commercials. It was one of many jingles with music written by Barry Manilow.
What is YOUR most memorable jingle of all time?